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Zoom

What is Zoom?

Zoom refers to the function of enlarging or reducing the view of an image or document on a screen.

It’s become an essential tool for businesses, educational institutions, and personal use, especially highlighted during the increase in remote work and virtual learning environments. Brands are leveraging Zoom not just for meetings but also for advertising opportunities within the platform. They utilize features like virtual backgrounds and co-hosted webinars to subtly promote their products or services. While specific metrics on the types of advertising brands are doing on Zoom are not detailed here, it’s clear that the platform offers a unique space for digital marketing strategies aimed at engaging audiences in a real-time interactive environment.

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