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Poster Printing > Glossary > Z-Fold


What is a Z-Fold?

A Z-Fold is a folding method that creates a “Z” shape with the paper, commonly used for brochures and pamphlets.

This folding style is particularly effective for engaging readers as it allows for a sequential unveiling of information, which can guide them through a narrative or step-by-step process. Each panel measures typically around 3.69 inches by 8.5 inches, providing ample space for impactful visuals and essential details without overwhelming the reader. Brands often utilize Z-Folds in their advertising strategies to present detailed product information, instructional guides, or event schedules in a compact and easy-to-handle format. This method has proven popular across various industries due to its versatility and ease of distribution.

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