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Poster Printing > Glossary > Yellowing


What is Yellowing?

Yellowing is the process by which paper or printed materials turn yellow over time due to aging or exposure to light.

This process is typically caused by exposure to light, air pollutants, or the natural aging of certain chemicals used in manufacturing these materials. In the context of advertising brands, maintaining vibrant and non-yellowed displays is crucial for effective visual communication. Brands invest significantly in high-quality materials that resist yellowing to ensure their advertisements remain appealing over time. For instance, many opt for UV-protected papers and fabrics that prolong the life and brightness of outdoor ads. Preserving advertisement quality is a priority for businesses aiming to make a lasting impression.

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