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Poster Printing > Glossary > Vivid Colors
Vivid Colors are bright, intense colors that stand out and attract attention in printed materials.
These colors are often used in advertising and branding to grab attention, evoke emotions, and make memorable impressions. Brands leveraging vivid colors in their advertising strategies tend to stand out more in crowded markets. According to recent studies, incorporating vivid colors can increase brand recognition by up to 80%. This is because vibrant hues are more likely to be noticed and remembered by consumers, making them a powerful tool in competitive environments. For more insights on how brands use color in advertising, you might find this article helpful.
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