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Poster Printing > Glossary > Vinyl


What is Vinyl?

Vinyl is a versatile plastic material used for printing banners, signs, and vehicle wraps.

It’s particularly popular for making banners, signs, vehicle wraps, and window decals due to its ability to withstand environmental elements like rain and sunlight without fading or tearing. Brands leverage vinyl’s resilience and flexibility to create impactful, long-lasting promotional materials that can vividly display colors and intricate designs. This effectiveness is reflected in the statistics showing that outdoor advertising, including vinyl banners and signs, continues to capture a significant share of ad spend with an expected growth rate projected at 3.5% annually through 2023. For more detailed insights into these trends, you can check out recent studies on advertising strategies here.

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