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Typography

What is Typography?

Typography is the art and technique of arranging type to make written language legible and visually appealing.

It involves the selection of typefaces, point sizes, line lengths, line-spacing (leading), and letter-spacing (tracking), as well as the adjustment of space within text blocks to optimize readability and visual impact. In advertising, typography is crucial because it influences how a message is perceived by an audience. Effective typography can boost brand recognition and engagement rates significantly. For instance, according to recent studies in design psychology, brands that employ strong typographic elements in their advertisements can see up to a 30% increase in consumer response rates compared to those with less focused typography strategies. This underscores the power of well-chosen fonts and layout in branding and marketing communications.

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