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Poster Printing > Glossary > Spot Color

Spot Color

What is Spot Color?

Spot Color is a printing technique that uses pre-mixed inks to produce specific colors, rather than combining primary colors.

Unlike full-color printing which blends primary colors to create various hues, spot color uses a single, unique color that isn’t derived from mixing. This technique is particularly useful for brands looking to maintain exact color standards for their logos or key design elements. It’s widely favored in advertising where brand identity needs to be precise and impactful. According to recent trends, many brands are leveraging spot color in their marketing materials to stand out in competitive markets and enhance recall value among consumers.

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