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Poster Printing > Glossary > Spectacular


What is a Spectacular?

A Spectacular is a large, eye-catching outdoor advertisement, typically more elaborate than a standard billboard.

These advertising spaces are designed to catch the eye of a large number of passersby with their grand size and often dynamic content. Brands utilize Spectaculars for their ability to create significant brand impact and memorable impressions, making them a popular choice in places like Times Square or along major highways. Due to their prominent placement and size, Spectaculars can be quite effective; for instance, it’s reported that outdoor billboard advertising can reach up to 93% of local adults each week, according to recent studies here. This makes them a coveted option for brands looking to make a statement and connect with a broad audience.

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