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Poster Printing > Glossary > Signage

Signage

What is Signage?

Signage refers to signs and graphic displays used to convey information or advertise.

This broad category encompasses everything from digital billboards and posters to more traditional signs like banners, yard signs, and window decals. Signage plays a crucial role in advertising and branding, acting as a silent yet highly effective communicator for businesses of all sizes. It not only helps in guiding customers but also enhances brand visibility and aids in differentiating from competitors. According to recent studies, approximately 68% of consumers believe that a business’s signage reflects the quality of its products or services. Effective signage can attract new customers, boost sales, and even increase word-of-mouth advertising as it makes your business more visible and memorable.

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