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Poster Printing > Glossary > Sharpness


What is Sharpness?

Sharpness refers to the clarity and distinctness of an image’s details.

It’s a crucial quality that determines how effectively a picture can capture and hold the viewer’s attention, making it especially important in advertising where first impressions are key. Sharpness is influenced by several factors including resolution, focus, and the quality of the camera lens used to capture the image. In advertising, brands strive for high sharpness to ensure their visuals are compelling and communicate quality. While specific statistics on brand activities related to sharpness aren’t available here, maintaining high standards of image clarity is universally recognized as essential for successful visual marketing.

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