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Poster Printing > Glossary > Roll Paper
Roll Paper is paper wound onto a roll, used in large-format printing and other applications.
It’s commonly used in industries ranging from retail for receipt printing to advertising where large format prints are required for banners and posters. The adaptability of roll paper allows businesses to customize the length of their printouts, ensuring minimal waste and maximum efficiency. In the realm of advertising, brands leverage roll paper primarily for its ability to produce vibrant, eye-catching graphics that can be displayed over large areas, enhancing visibility and impact. This method is particularly effective in capturing the attention of potential customers in busy commercial settings or at events.
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