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Poster Printing > Glossary > RGB


What is RGB?

RGB is a color model that uses Red, Green, and Blue light to create colors, primarily for digital displays.

This color model is pivotal in various applications, from designing vibrant graphics for digital advertisements to enhancing the visual appeal of websites and mobile apps. In terms of advertising trends, brands are increasingly leveraging high-resolution RGB displays to capture consumer attention with striking visuals. For instance, a recent study highlighted that over 70% of brands have increased their investment in digital advertising to utilize advanced RGB color capabilities for more engaging campaigns. You can check out more about this trend here.

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