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Poster Printing > Glossary > Registration Marks

Registration Marks

What are Registration Marks?

Registration Marks are small lines or shapes printed outside the trim area to ensure proper alignment of colors and images.

These small marks, typically found on the edges of a printed piece, act as guides for aligning the different color plates used during printing. This alignment is crucial for maintaining the clarity and accuracy of the final printed product. While registration marks themselves aren’t part of advertising, they play a pivotal role in producing high-quality promotional materials like brochures, business cards, and posters. In terms of advertising trends, many brands focus heavily on visually impactful print materials to capture consumer attention. According to recent data from our industry insights (link with target=_blank), about 72% of businesses believe that quality printing gives them a competitive edge in marketing.

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