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Poster Printing > Glossary > Reach


What is Reach?

Reach refers to the total number of people exposed to an advertisement or campaign.

It’s a crucial metric in marketing as it helps brands understand the extent of their audience engagement and the potential for market penetration. In today’s digital age, brands leverage various platforms to maximize reach, from social media campaigns and email marketing to traditional methods like TV and print ads. For instance, recent studies show that online advertising has seen significant growth, with many companies allocating over 50% of their marketing budgets to digital channels (source). This shift highlights the importance of digital mediums in achieving broad reach and engaging diverse audiences effectively.

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