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Poster Printing > Glossary > Projection Mapping

Projection Mapping

What is Projection Mapping?

Projection Mapping is a technology used to project images or videos onto irregularly shaped surfaces.

By using specialized software, a two- or three-dimensional object is spatially mapped in the virtual environment which mimics the real environment it’s to be projected on. This technique is not just about throwing light; it’s about creating illusions of depth and motion that enhance the viewer’s experience. Brands are increasingly adopting this innovative advertising method due to its ability to transform any space into an immersive digital experience. For instance, major events and product launches frequently feature projection mapping because of its high impact on engagement rates and audience retention.

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