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Poster Printing > Glossary > Print Run

Print Run

What is a Print Run?

A Print Run is the total number of copies produced in a single printing operation.

It’s a crucial concept for businesses looking to manage their inventory and marketing materials efficiently. Whether you’re rolling out promotional flyers, custom brochures, or seasonal catalogs, determining the size of your print run can significantly impact cost-effectiveness and distribution strategies. For instance, larger print runs generally reduce the cost per piece due to economies of scale, making them ideal for widespread advertising campaigns or high-volume distribution needs. On the flip side, smaller runs offer more flexibility for testing different marketing messages or targeting specific demographics without a hefty upfront investment. Understanding these dynamics helps brands optimize their print marketing efforts to better reach their desired audiences.

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