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Poster Printing > Glossary > PMS Colors

PMS Colors

What are PMS Colors?

PMS Colors are specific shades of colors standardized by the Pantone Matching System for consistent color reproduction.

This system allows for precise matching of colors, which is crucial for brand identity and advertising consistency. In terms of advertising trends, many brands are increasingly leveraging specific PMS colors to stand out in competitive markets. For instance, a recent study highlighted that using consistent brand colors can increase brand recognition by up to 80%. Brands are meticulously choosing PMS colors that not only resonate with their identity but also appeal to their target demographics, enhancing the effectiveness of their marketing efforts.

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