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Poster Printing > Glossary > Paper Weight
Paper Weight
What is Paper Weight?
Paper Weight is the thickness and heaviness of a paper, measured in GSM.
It’s measured in grams per square meter (gsm) or pounds per ream (lb), depending on the region. The choice of paper weight can significantly impact the look and feel of your printed materials, from business cards to brochures. A higher paper weight means thicker and more durable pages, which is essential for creating an impression of quality and professionalism. For instance, standard office paper usually weighs around 80 gsm, suitable for day-to-day printing, while premium business cards might use stock up to 400 gsm for a luxurious feel. In terms of advertising trends, brands are increasingly leaning towards heavier, high-quality papers to differentiate their marketing materials in a crowded market.
