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Poster Printing > Glossary > Pantone Matching System (PMS)

Pantone Matching System (PMS)

What is the Pantone Matching System (PMS)?

The Pantone Matching System (PMS) is a standardized color reproduction system used in various industries for accurate color matching.

By assigning a unique number to each shade, PMS helps designers, printers, and brands communicate colors precisely. This system is crucial for maintaining brand identity through consistent use of specific colors in logos and advertising materials. While I don’t have specific statistics on the usage of PMS in advertising directly from recent data, it’s well-known that maintaining consistent brand colors can significantly enhance brand recognition and consumer trust.

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