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Poster Printing > Glossary > Out-Of-Home Advertising (OOH)

Out-Of-Home Advertising (OOH)

What is Out-Of-Home Advertising (OOH)?

Out-Of-Home Advertising (OOH) refers to any advertising that reaches consumers while they are outside their homes.

This includes billboards, bus stops, transit ads, and digital signage that you see in public places. OOH advertising is designed to catch the eyes of consumers while they are “on the go” in public spaces, commuting to work, or in specific commercial locations. It’s a powerful tool for brand awareness because it offers high visibility and frequent exposure. Recent trends show a significant shift towards digital OOH (DOOH) due to its dynamic nature and ability to display interactive content. According to recent metrics, brands are increasingly investing in DOOH for its real-time capabilities and targeted approach, making it possible to reach specific demographics more effectively than traditional static billboards.

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