Poster Printing > Glossary > Mounting

Mounting

What is Mounting?

Mounting is the process of attaching a printed material to a rigid backing for display.

This technique is crucial in advertising and brand displays, ensuring that promotional materials stand out and withstand environmental factors when displayed outdoors or in high-traffic areas. Brands often opt for mounting to maintain a professional appearance and extend the lifespan of their advertisements. Common substrates used include foam board, gator board, and acrylic, each offering different levels of sturdiness and visual impact. According to recent trends in advertising, many brands are increasingly leveraging mounted displays in strategic locations to maximize visibility and consumer engagement. For more detailed statistics on these advertising practices, you can visit this link.

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