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Poster Printing > Glossary > Media Buying

Media Buying

What is Media Buying?

Media Buying is the process of purchasing advertising space or time on various media platforms.

It involves negotiating prices, choosing the right media outlets, and timing the release of advertisements to maximize impact and ROI. Brands leverage media buying across multiple platforms such as television, radio, online, and print to enhance their visibility and engagement with potential customers. The choice of platform depends largely on where a brand’s target demographic spends most of their time. For instance, with digital ad spending expected to account for more than half of all advertising expenditures globally, brands are increasingly focusing on online platforms to capture consumer attention (Statista). This shift underscores the importance of digital media buying in today’s advertising strategies.

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