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Poster Printing > Glossary > Matte Finish

Matte Finish

What is a Matte Finish?

A Matte Finish is a non-glossy, smooth coating applied to printed materials to reduce glare.

This type of finish is particularly popular for business cards, flyers, and brochures where a subtle, sophisticated look is desired. Unlike glossy finishes, matte finishes do not reflect light directly but rather diffuse it, reducing glare and allowing for easier readability under various lighting conditions. This makes matte-finished products an excellent choice for situations where you want your message to be easily seen and read without any distractions from shiny surfaces. Additionally, the tactile quality of matte finishes adds a layer of engagement as they provide a smoother feel compared to the slickness of gloss.

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