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Poster Printing > Glossary > GSM (Grams per Square Meter)

GSM (Grams per Square Meter)

What is GSM (Grams per Square Meter)?

GSM (Grams per Square Meter) is a measurement of paper thickness and weight, indicating its sturdiness and quality.

It’s an essential factor when choosing materials for printing projects because it directly affects the quality and durability of the final product. For instance, higher GSM values typically indicate thicker and more robust paper, ideal for business cards or premium flyers that need to make a lasting impression. On the other hand, lower GSM is suitable for brochures or posters where flexibility and cost-efficiency are priorities. Understanding GSM helps brands select the right paper type to align with their advertising goals, ensuring that each piece of printed material not only looks professional but feels substantial too.

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