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Poster Printing > Glossary > Gloss Finish

Gloss Finish

What is a Gloss Finish?

A Gloss Finish is a shiny, reflective coating applied to printed materials to enhance their appearance.

This type of finish is particularly popular for marketing materials such as brochures, flyers, and business cards because it attracts attention with its eye-catching sheen. A gloss finish not only makes colors pop but also provides a smooth, professional look that can elevate your brand’s presentation. It’s especially effective in high-visibility settings where you want your materials to stand out from the competition. According to recent trends in advertising, brands are increasingly opting for glossy finishes in their print advertising to maximize impact and recall rates among consumers.

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