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Poster Printing > Glossary > Four-Color Process

Four-Color Process

What is the Four-Color Process?

The Four-Color Process is a printing method that uses CMYK colors to produce full-color images.

This technique layers these inks on paper in varying intensities which blend to produce a broad array of hues. This process is essential for producing vivid and detailed images on everything from business cards to glossy brochures. It’s particularly popular among brands aiming to make an impact with high-quality promotional materials. In fact, recent trends indicate that vibrant and eye-catching printed materials are more likely to grab consumer attention, with studies showing that color increases brand recognition by up to 80%. Brands are leveraging this by investing heavily in colorful advertising campaigns designed to stand out in today’s competitive market.

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