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Format

What is a Format?

A Format is the size, shape, and layout of a printed or digital document.

For instance, digital formats include banners, native ads, and video ads, while traditional formats encompass print ads, billboards, and TV commercials. Each format has its own set of specifications and effectiveness metrics tailored to different target audiences and objectives. Recent trends show a significant shift towards digital advertising formats with brands increasingly investing in social media and online video advertisements due to their high engagement rates. For example, a study found that video ads now account for over 35% of all online ad spending source.

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