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Poster Printing > Glossary > Folding


What is Folding?

Folding is the process of bending paper or other materials to create a specific shape or structure.

This technique is commonly used to produce brochures, flyers, pamphlets, and other types of marketing materials that benefit from a compact format with multiple panels. Each fold creates a new section or panel that can be used to organize information effectively, making it easier for brands to convey their messages in an engaging way. According to recent trends observed in the industry, many brands are leveraging tri-fold brochures—which divide the paper into three connected panels—as they offer ample space for visuals and text while remaining convenient for handouts at events or displays in racks. The strategic use of folding allows companies not only to enhance the aesthetic appeal of their promotional materials but also to improve how information is consumed by their target audience.

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