Poster Printing > Glossary > Finishing

Finishing

What is Finishing?

Finishing in printing refers to the final touches applied to a printed product, such as cutting, binding, or coating.

This can include a variety of techniques designed to enhance the appearance, durability, or functionality of your products. Common finishing methods include laminating, die-cutting, embossing, and foil stamping. Each technique adds a unique touch that can make your brand stand out. For instance, lamination adds a protective layer that enhances color and provides durability, while embossing creates a raised effect on certain areas of your print product for a tactile experience. According to recent trends in advertising brands’ strategies, more companies are investing in high-quality finishes to boost their brand image and engage customers effectively. Recent statistics show that engaging finishes can increase customer interaction rates by up to 30%, making them an essential consideration for any marketing campaign.

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