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Poster Printing > Glossary > Embossing


What is Embossing?

Embossing is a printing technique that creates a raised design on the surface of a material.

This process involves using a custom-made die under high pressure to form the desired texture or pattern. Embossing is particularly popular in the branding and packaging industries because it adds a tactile element that can significantly enhance the perceived value of a product. It’s commonly used on business cards, invitations, product packaging, and promotional materials to give them an upscale look and feel. According to recent trends in advertising, brands are increasingly adopting embossed finishes to stand out in competitive markets and appeal to consumers seeking premium products.

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