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Poster Printing > Glossary > Dye Sublimation

Dye Sublimation

What is Dye Sublimation?

Dye Sublimation is a printing process that uses heat to transfer dye onto materials like fabric or plastic.

This process involves turning solid dye into gas without passing through a liquid state via heat, which then bonds with the material’s fibers or coated surface, creating sharp and durable prints. It’s particularly popular for producing promotional items like custom flags, table covers, and apparel due to its ability to produce rich colors that don’t fade easily. Brands often leverage dye sublimation for advertising due to its effectiveness in catching the eye and enduring outdoor elements or frequent handling. While specific statistics on brand usage of dye sublimation are not provided here, you can explore more about current advertising trends here.

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