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Poster Printing > Glossary > DPI (Dots Per Inch)

DPI (Dots Per Inch)

What is DPI (Dots Per Inch)?

DPI (Dots Per Inch) measures the resolution of a printed image, indicating its sharpness and detail.

It refers to the number of individual dots that can be placed within a linear inch of a print line. Essentially, the higher the DPI, the sharper and more detailed your image will appear. This metric is crucial when it comes to printing high-quality graphics and professional documents because it affects how clear and crisp your printed images are. In terms of advertising, brands often opt for higher DPI settings to ensure their promotional materials look their best. High-resolution prints can significantly impact customer perceptions and brand image—crucial factors in competitive markets.

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