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Poster Printing > Glossary > Direct Print

Direct Print

What is Direct Print?

Direct Print refers to printing directly onto a substrate without the need for transfer or intermediary steps.

This technique allows for vibrant, high-resolution outputs that are perfect for everything from promotional items to custom apparel. It’s particularly popular among brands looking to make a bold statement with their marketing materials, as it ensures crisp and clear imagery that can stand out in today’s competitive market. According to recent trends, more brands are leaning towards direct print solutions for their advertising needs due to its durability and the high-quality finish it offers. For instance, a study highlighted on Statista shows that approximately 30% of businesses prefer direct print methods for creating impactful promotional products that resonate well with their target audience.

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