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Poster Printing > Glossary > Color Calibration

Color Calibration

What is Color Calibration?

Color Calibration ensures that the colors displayed on a screen match the colors printed on paper.

This technique adjusts the colors of your monitor to an ideal standard, so what you see on-screen is what you get in print. It’s essential for maintaining brand consistency across various media and crucial for any business that values accurate color representation in their marketing materials. Research has shown that consistent use of color can increase brand recognition by up to 80%. Ensuring accurate color calibration helps maintain this consistency, enhancing customer trust and engagement.

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