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Poster Printing > Glossary > CMYK


What is CMYK?

CMYK is a color model used in color printing that combines Cyan, Magenta, Yellow, and Key (Black) inks.

This method involves layering these four hues in various intensities to create a full spectrum of colors on the printed material. It’s essential for any brand looking to produce accurate, consistent colors across their marketing materials. While I don’t have specific statistics on hand about the types of advertising brands are doing with CMYK, it’s widely recognized that high-quality printing can significantly impact brand recognition and customer response rates. Ensuring your materials are printed using the CMYK process can help maintain the integrity of your visual branding elements across various platforms.

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