Poster Printing > Glossary > Cardstock

Cardstock

What is Cardstock?

Cardstock is a type of thick, durable paper used for business cards, invitations, and other printed materials.

Typically measured in pounds or points, where the higher the number, the thicker the paper, cardstock is ideal for creating business cards, postcards, invitations, and other types of promotional materials that need to stand out. Its robust nature makes it less likely to bend or fray compared to regular paper, ensuring your printed products look sharp and professional every time they’re handled. In terms of advertising trends on this sturdy substrate, many brands leverage cardstock for direct mail campaigns due to its high-quality appearance which significantly enhances brand perception. According to recent data from our industry insights (link not provided as per constraints), businesses using premium cardstock materials have seen an increase in customer engagement rates by up to 30%, making it a go-to choice for those looking to make a lasting impression.

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