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Poster Printing > Glossary > Billboard


What is a Billboard?

A Billboard is a large outdoor advertising structure typically found along highways or busy streets.

It presents large advertisements to passing pedestrians and drivers. Typically showing witty slogans and distinctive visuals, billboards are highly effective due to their size and the frequency with which they’re seen by people on the move. Brands utilize billboards to build brand awareness and promote new products or events effectively due to their high visibility. According to recent statistics, brands that invest in billboard advertising often see significant improvements in brand recognition and consumer recall, making it a popular choice among advertisers aiming for a broad impact.

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