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Poster Printing > Glossary > Aspect Ratio

Aspect Ratio

What is an Aspect Ratio?

An Aspect Ratio is the proportional relationship between the width and height of an image or screen.

Essentially, it’s a formula that helps ensure your images look proportionate and well-balanced on different displays. For instance, a common aspect ratio for images is 4:3, meaning the width is 1.33 times the height. This is crucial in advertising as different platforms may require various aspect ratios to display content optimally. Brands are keenly aware of this; they tailor their visual content to fit specific aspect ratios ensuring their ads look great whether they’re on a billboard, smartphone, or desktop monitor. Unfortunately, I can’t provide current statistics from external sources as my training only includes data up until September 2021.

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