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Poster Printing > Glossary > Ad Panel

Ad Panel

What is an Ad Panel?

An Ad Panel is a type of outdoor advertising display typically found on street furniture or building walls.

These panels are strategically placed in high-traffic areas or online spaces to maximize visibility and engagement with potential customers. Brands utilize ad panels to broadcast their messages effectively, leveraging both the size and location to capture audience attention. Recent trends indicate a significant shift towards digital ad panels due to their ability to dynamically change messages and interact with viewers in real-time. For instance, many brands now invest in digital out-of-home advertising (DOOH), which has seen a surge in popularity due to its impactful reach and flexibility.

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